When many people hear about "circularity", they might imagine a circle drawn with a compass. At Miller & Marc we are dreamers. We like to think that, in the not too distant future, we will be able to offer fully recyclable glasses. Glasses made from recycled and reused products and waste.
We're working hard to reduce the impact of our products as far as we can
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No matter how long the road to get there, we are willing to fight that battle. And in the meantime... we will try to reduce the impact of our product and packaging as much as possible. How? Let us explain...
Material Ranking based on their Environmental Impact
When we select the material for a new frame that we've designed, we feel like kids in a sweet shop. But that's why we're going to keep being impartial... We have to recognize that two-thirds of the environmental impact of our frames occurs at this stage, before the spectacles are even manufactured. Our selection of acetates and metals also affects sustainability, both in terms of the quality of the raw materials and the selection of recycled, biodegradable and naturally occurring materials.
This has been a major juncture for us right from the start. And, to avoid this, we decided to rank materials based on their social and environmental impact. Our aim is always to be in pole position. And that's what we work towards every single day.
Ranking of materials according to their environmental impact The Lewis Hamilton of materials! Organic acetate. A polymer extracted from wood pulp and cotton, and mixed with biodegradable plasticizers to make the material 100% sustainable, as well as being 100% natural and 100% recyclable.
Our goal is that by the middle of 2021, 50% of our collection will be made from bio-based acetate.
Recycled acetate. This could be the equivalent of Valtteri Bottas... It comes from the same stable as biological acetate, although it's not quite as good. It entails recovering acetate waste at the pre-production stage to produce more materials. Although it tries, it usually doesn't succeed in beating the organic acetate. This is mainly because we can currently only get dark colors, and not bright ones. For this reason, we cannot use this material for our entire collection.
The Ferrari of materials: traditional acetate. A classic. But it has its faults that have caused it to fail at the starting grid. It is 100% natural origin but is mixed with plasticizers, which are usually chemical. Yes, it's plastic. Our manufacturers are increasing the variety of colors made using bio-acetate. And it is our ambition for 100% of our acetate to be A grade.
Stainless steel. This could be the equivalent of the Red Bull Racing team. They have been through better times and although now they have to settle for third place, they are still in the race. Stainless steel is a durable material that can be easily recycled, but producing it means a lot of tinkering to see if we can find something better. We keep searching for solutions!
And finally the Williams Racing of materials. Always at the back! These are the materials we don't use - either because they create a significant negative environmental impact or because their low quality means that the product is not durable - a fundamental requirement for all our glasses. One example is conventional injected plastic glasses, which often have a short life span.
We aim to be in pole position. Which is why our goal is to manufacture 75% of our products from bio- or recycled acetate and to make 100% of our collection from responsible materials. We could not allow the material used for our cases to be out of sync with our production philosophy. They are made of cellulose, a 100% natural and 100% recyclable material. After a while, we started distributing them with the same material, but in different colors. But the dyes used were not natural. And now: back to the color of the paper pulp!
Case and packaging
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We had something to do with the synthetic microfiber chamois. We were familiar with RPET, a material that is made from 100% recycled plastic bottles, but we were not sure of its performance for cleaning lenses. After several tests, we can ensure effectiveness similar to the previous ones.
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