We're working hard to reduce the impact of our products on the environment. For us, circularity is not a buzzword, but an attainable milestone in our not-so-distant future. We like to think that fully recyclable glasses, and glasses made from recycled, reused, and waste products, are in our sights. No matter how long the road to get there, we are willing to go the extra mile. And in the meantime know that we are doing everything in our power to reduce the impact of our product and packaging as much as possible. Here’s how:
More impact for our customers, less impact on our world
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No matter how long the road to get there, we are willing to fight that battle. And in the meantime... we will try to reduce the impact of our product and packaging as much as possible. How? Let us explain...
Material Ranking based on their Environmental Impact
When we select the material for a new frame that we've designed, we feel like kids in a sweet shop. But that's why we're going to keep being impartial... We have to recognize that two-thirds of the environmental impact of our frames occurs at this stage, before the spectacles are even manufactured. Our selection of acetates and metals also affects sustainability, both in terms of the quality of the raw materials and the selection of recycled, biodegradable and naturally occurring materials.
This has been a major juncture for us right from the start. And, to avoid this, we decided to rank materials based on their social and environmental impact. Our aim is always to be in pole position. And that's what we work towards every single day.
Ranking of materials according to their environmental impact Eco Acetate:The Lewis Hamilton of materials, organic acetate is a polymer extracted from wood pulp and cotton and mixed with biodegradable plasticizers to make the material 100% sustainable, 100% natural and100% recyclable.
Recycled acetate. This could be the equivalent of Valtteri Bottas... Think Valtteri Bottas. It comes from the same stable as biological acetate, just not quite as good. It’s made by recovering acetate waste at the pre-production stage to produce more materials. Although it tries, it usually doesn't succeed in beating the organic acetate. This is mainly because it can currently only achieve dark colors, not bright ones. Meaning we’re limited on how much of the collection we can actually use this for.
Traditional acetate.The Ferrari of materials, traditional acetate is a classic. But it has its faults, causing it to fail at the starting grid. Despite it being 100% of natural origin, it’s mixed with plasticizers, which are usually chemical. Yes, it's plastic. Our manufacturers are on a mission to increase the variety of colors made using bio-acetate, which is promising. And it is our ambition for 100% of our acetate to be A grade.
Stainless steel:The equivalent of the Red Bull Racing team, it has been through better times and, although now they have to settle for third place, they are still in the race. Stainless steel is a durable material that can be easily recycled, but producing it means a lot of tinkering to see if we can find something better. But we’ll keep on searching for solutions.
And finally the Williams Racing of materials. Always at the back. These are the materials we don’t use - either because they create a significant negative environmental impact or because their low quality means that the product is not durable - a fundamental requirement for all our glasses. Conventional injected plastic glasses, which often have a short life span, would be a good example of these.
We aim to be in pole position. Which is why our goal is to manufacture 75% of our products from bio- or recycled acetate and to make 100% of our collection from responsible materials.
We aim to be in pole position. Which is why our goal is to manufacture 75% of our products from bio- or recycled acetate and to make 100% of our collection from responsible materials. We could not allow the material used for our cases to be out of sync with our production philosophy. They are made of cellulose, a 100% natural and 100% recyclable material. After a while, we started distributing them with the same material, but in different colors. But the dyes used were not natural. And now: back to the color of the paper pulp!
Case and packaging
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We had something to do with the synthetic microfiber chamois. We were familiar with RPET, a material that is made from 100% recycled plastic bottles, but we were not sure of its performance for cleaning lenses. After several tests, we can ensure effectiveness similar to the previous ones.
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